Brands and businesses introducing new products or services can use ripplinq or ripplinq-based, targeted campaigns in order to drive the novelty value of the new product.
As part of this campaign, when passengers boarded the bus, they were prompted to connect Ripplinq Wifi, through the hoardings posted on the insides of the bus. Once passengers connected Wifi, passenger can view Video, Audio or related content and offers to passengers on their smartphones. All these things they don’t need internet.
Proximity marketing and profile-based advertising
Transportation companies could become advertising broadcasters. By creating smart interactions, using gamification techniques and developing engaging marketing and communications programs, the passengers can receive valuable commercial information and can take advantage from interesting commercial opportunities. For example, they can use their mobile to view advertisements and purchase products.